Communicating with marketing jargonese is the quickest way to lose your colleagues’ dipping attention span, or dissolve your client’s respect in an important pitch. Talking in corporate, clichéd jingles is a lazy route to making your brand (and you) seem unoriginal, unspectacular and untrustworthy (I know you're not). Let's check if you're suffering or delivering this sinful style of language – and help save your soul/business.
Viewing entries tagged
There is an invisible training session we all undergo throughout our late teens and well into our twenties. It’s self-taught marketing at the most personalised, micro level. We unconsciously learn the art of self marketing to fulfil a basic human desire; to attract a crowd of followers to make us feel accepted and wanted.. . Is this skill the average person's super power?
In 2016 I left my full-time marketing job and started my own writing business. I popped home to Sydney, Australia and visited Copenhagen, Italy, Croatia and Wales. I cycled to the Norfolk coast and hiked through the hills of the Peak District in England. I wrote, A LOT, mostly for other people. Here's a few important points I've learnt think we should all take with us through to the New Year...
That’s what “marketing” essentially is, right? Changing people’s minds to suit your own needs? Let’s look at this idea against the backdrop of one of the greatest marketing campaigns of modern times: turning traditional carnivores into vegans...
This post shows you how to communicate good and do other stuff real good too... basically how NOT to be a repetitive parrot.
I’ve tried to articulate here the very core of what heapswhitty offers; how I work; with invaluable advice for creative freelancers and the professionals hiring them.
Wine out?! No, not really. I love wine. I wrote about it for 4 years, so the stuff’s pretty much ingrained in my psyche now.
Yet - I am starting to enjoy gin too, and there’s definitely not space for both in my evenings… The solution? Visit the country’s largest annual Gin Festival and answer two questions:
Does gin offer as many great opportunities for creativity as the world of wine? And what can us Marketers learn from the fancy, new image gin has as the classy, indie person’s drink?
Black and white drab copywriting is out. Wit is in. Creative content is now all the rave in marketing, so creative writers are flocking in for a feed. Are they up to it, or is there still a skill gap?
Meanwhile the average joes can't even keep up with the quirky content revolution.
What's a girl to do? I can think of a few things...
There's a swarm of samey-sounding marketing blogs and advice articles available every day online - but isn't it lovely when one post just slaps you across the face with an idea?
Tweeting such a post is just one reflex, but I wanted to personally share some words from Seth Godin on the factory mindset vs creating art when it comes to content marketing...