Content agencies. Universities. Startups. Students. Our words have defined a major Australian photography festival, re-defined entire websites, featured on blogs and in travel and wellbeing magazines. These case studies highlight the positive working relationships we've grown with like-minded creative thinkers since we first set up camp in 2016...


OBJECTIVE: Collaborate with magazine editors to research, write and proofread editorial content for branded publications.

SUCCESS: Commissioned features published in various magazines and distributed in UK. Working relationship grew to include creative involvement on executive report, thought-leadership blog, client pitch content and in-house support for vital deadlines. 

Whitney is one of our most trusted freelancers and we frequently call upon her to write features for multiple clients on a wide variety of subjects or even come into our office to sub edit, research, write, proof read and more.
— Cathy Wood | Managing Content Editor @ Dialogue | UK


  • On Business magazine by HRG – business & travel
  • Aspire magazine by Future50 – business & entrepreneurship
  • Spa Escapes magazine by Center Parcs – health & wellbeing
  • Cloud magazine by Air Charter Service – travel & lifestyle
  • AGA Living magazine by AGA – lifestyle
Whitney quickly got under the skin of many of our brands, and can write engaging and accurate copy in double-quick time. She’s even mucked in with typesetting foreign-language magazines – her super-friendly disposition and can-do attitude are a pleasure to be around. I’d recommend Whitney 100%.
— Matt Colley | Managing Production Editor @ Dialogue | UK
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Head First

Spa Escapes, Aqa Sana magazine feature

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Destination: Paradise

Cloud, Air Charter Service magazine feature

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What in the World

Aspire, Future50 magazine feature


OBJECTIVE: Conceptualise new brand tone and language to produce original written content for website, social promotions and media opportunities to generate conversation and conversion.

SUCCESS: The first ever Aperture event was held at the International Convention Centre, in Sydney's Darling Harbour and its creators reported great engagement with their overall mission during the weekend and across social media channels.

Working with heapswhitty was a smooth and enjoyable experience. Whitney was able to take abstract briefs and turn it into incredible content that played a huge part in the success of the event.
— Glenn Mckimmin | Managing Director @ Aperture Australia
Whitney helped us shape the voice of the inaugural Aperture Australia Photography Conference in a way that not only represented the values of the event, but helped us appeal to markets we were previously unable to reach.
— Jeremy Duff | Creative Director @ XYLO Agency


OBJECTIVE: Creative and strategic marketing support for new environmentally-friendly skincare product. Consultancy on brand name, style and tone, product package copywriting, plus content for website, email campaigns and ad-hoc social media.

SUCCESS: Worked from grass roots with this startup to create a trusted British brand with a strong, ethical message conveyed through its written content. Featured by popular beauty icon Nathalie Eleni and Comparison Coach Lucy Sheridan.

Whitney has been an absolute dream to work with and helped immensely in the early stages of launching the CloudCloth® brand. Always timely and any slight amends (there are rarely any) are never too much trouble. Would highly recommend – very professional, friendly and fun to work with. Whitney will always be seen as a valued partner in our copy work.
— Catherine Parker | Founder of CloudCloth® | UK
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OBJECTIVE: Support brands on freelance basis to transform existing digital content to be shorter, sharper and smarter, reflecting their core brand values and whipping up interest from their target audience.

SUCCESS: This is one of the most popular creative services requested of heapswhitty. Whether for a campaign, single web page or entire website refresh, we continue to see clients digitally clapping the content we send to their inbox and the value added to their brand voice.  


  • SPRINT Insights (Rotterdam)
  • The Message Builder (Amsterdam)
  • Lady of the Glen Whisky (Scotland)
  • Posh Gecko (England)
  • Basic Gravity Consultancy (Stavanger)
We were struggling finding the right translator for our Dutch blogs, until we met Whitney. It was a great delight to receive our quite boring English blogs transformed to a beautiful creative text. I was so happy we finally found someone who could write it exactly the way I wanted it to be (or even better), but wasn’t capable of myself. From the first blog Whitney knew to find exactly the right writing style that matches our brand and message. So to anyone who needs inspiring English texts; ask Whitney for a beautiful text and a smile on yours and your reader’s face!
— Anke Bergmans | Freelance Market Researcher | The Netherlands
Whitney is one of the most skilled writers I have ever come across in my marketing career. She spent a lot of time researching and put so much effort into writing the copy for my website. Her work is meticulous and very detailed. Top quality work. I would hire her any day.
— Suganthan | Founder of Basic Gravity Consultancy | Norway


OBJECTIVE: Produce a collection of well-researched, keyword-rich blog posts / listicles focused on top travel destinations for photography tourism. Present a fresh angle on popular spots to boost Fotoworkshops' SEO presence.

SUCCESS: The first published blog post by heapswhitty on Sri Lanka hit #1 spot for the exact search term and related searches in incognito/private browsing in Chrome.

doodles & illustrations

Commissions welcome: Hand-drawn illustration. Quirky doodles. Caricatures. Wordy graphics. All tailored and available on request.