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book review

Reworking the office copycat

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Reworking the office copycat

Reading the common-sense savvy business book REWORK was like reading an upbeat murder mystery where everything you ever believed to be true about office work, content, marketing and startup etiquette is slaughtered before your very eyes. The mystery is how you'll take the ideas forward after the last page. I review the book's exploration of "copycatting" and why we should understand the process, rather than condemn it...

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