Content agencies. Universities. Startups. Students. Our words have defined a major Australian photography festival, re-defined entire websites, featured on blogs and in travel and wellbeing magazines. These case studies highlight the positive working relationships we've grown with like-minded creative thinkers since we first set up camp in 2016...
ARCHANT DIALOGUE | MAGAZINE EDITORIAL
OBJECTIVE: Collaborate with magazine editors to research, write and proofread editorial content for branded publications.
SUCCESS: Commissioned features published in various magazines and distributed in UK. Working relationship grew to include creative involvement on executive report, thought-leadership blog, client pitch content and in-house support for vital deadlines.
CONTRIBUTING WRITER FOR:
- On Business magazine by HRG – business & travel
- Aspire magazine by Future50 – business & entrepreneurship
- Spa Escapes magazine by Center Parcs – health & wellbeing
- Cloud magazine by Air Charter Service – travel & lifestyle
- AGA Living magazine by AGA – lifestyle
APERTURE AUSTRALIA | PHOTOGRAPHY CONFERENCE
OBJECTIVE: Conceptualise new brand tone and language to produce original written content for website, social promotions and media opportunities to generate conversation and conversion.
SUCCESS: The first ever Aperture event was held at the International Convention Centre, in Sydney's Darling Harbour and its creators reported great engagement with their overall mission during the weekend and across social media channels.
CLOUDCLOTH® | ETHICAL BRANDING
OBJECTIVE: Creative and strategic marketing support for new environmentally-friendly skincare product. Consultancy on brand name, style and tone, product package copywriting, plus content for website, email campaigns and ad-hoc social media.
SUCCESS: Worked from grass roots with this startup to create a trusted British brand with a strong, ethical message conveyed through its written content. Featured by popular beauty icon Nathalie Eleni and Comparison Coach Lucy Sheridan.
DIGITAL CONTENT WRITING | FREELANCE SUPPORT
OBJECTIVE: Support brands on freelance basis to transform existing digital content to be shorter, sharper and smarter, reflecting their core brand values and whipping up interest from their target audience.
SUCCESS: This is one of the most popular creative services requested of heapswhitty. Whether for a campaign, single web page or entire website refresh, we continue to see clients digitally clapping the content we send to their inbox and the value added to their brand voice.
- SPRINT Insights (Rotterdam)
- The Message Builder (Amsterdam)
- Lady of the Glen Whisky (Scotland)
- Posh Gecko (England)
- Basic Gravity Consultancy (Stavanger)
FOTOWORKSHOPS | TRAVEL BLOG
OBJECTIVE: Produce a collection of well-researched, keyword-rich blog posts / listicles focused on top travel destinations for photography tourism. Present a fresh angle on popular spots to boost Fotoworkshops' SEO presence.
SUCCESS: The first published blog post by heapswhitty on Sri Lanka hit #1 spot for the exact search term and related searches in incognito/private browsing in Chrome.
doodles & illustrations
Commissions welcome: Hand-drawn illustration. Quirky doodles. Caricatures. Wordy graphics. All tailored and available on request.