Viewing entries tagged
writing

Creative communication is good for YOU

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Creative communication is good for YOU

This post shows you how to communicate good and do other stuff real good too... basically how NOT to be a repetitive parrot.

I’ve tried to articulate here the very core of what heapswhitty offers; how I work; with invaluable advice for creative freelancers and the professionals hiring them.

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Wit is the new black

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Wit is the new black

Black and white drab copywriting is out. Wit is in. Creative content is now all the rave in marketing, so creative writers are flocking in for a feed. Are they up to it, or is there still a skill gap?

Meanwhile the average joes can't even keep up with the quirky content revolution.

What's a girl to do? I can think of a few things...

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Less yawn: More word porn

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Less yawn: More word porn

There's a swarm of samey-sounding marketing blogs and advice articles available every day online - but isn't it lovely when one post just slaps you across the face with an idea?

Tweeting such a post is just one reflex, but I wanted to personally share some words from Seth Godin on the factory mindset vs creating art when it comes to content marketing...

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