Communicating with marketing jargonese is the quickest way to lose your colleagues’ dipping attention span, or dissolve your client’s respect in an important pitch. Talking in corporate, clichéd jingles is a lazy route to making your brand (and you) seem unoriginal, unspectacular and untrustworthy (I know you're not). Let's check if you're suffering or delivering this sinful style of language – and help save your soul/business.
