Communicating with marketing jargonese is the quickest way to lose your colleagues’ dipping attention span, or dissolve your client’s respect in an important pitch. Talking in corporate, clichéd jingles is a lazy route to making your brand (and you) seem unoriginal, unspectacular and untrustworthy (I know you're not). Let's check if you're suffering or delivering this sinful style of language – and help save your soul/business.
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This post shows you how to communicate good and do other stuff real good too... basically how NOT to be a repetitive parrot.
I’ve tried to articulate here the very core of what heapswhitty offers; how I work; with invaluable advice for creative freelancers and the professionals hiring them.
Wine out?! No, not really. I love wine. I wrote about it for 4 years, so the stuff’s pretty much ingrained in my psyche now.
Yet - I am starting to enjoy gin too, and there’s definitely not space for both in my evenings… The solution? Visit the country’s largest annual Gin Festival and answer two questions:
Does gin offer as many great opportunities for creativity as the world of wine? And what can us Marketers learn from the fancy, new image gin has as the classy, indie person’s drink?