There is an invisible training session we all undergo throughout our late teens and well into our twenties. It’s self-taught marketing at the most personalised, micro level. We unconsciously learn the art of self marketing to fulfil a basic human desire; to attract a crowd of followers to make us feel accepted and wanted.. . Is this skill the average person's super power?
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That’s what “marketing” essentially is, right? Changing people’s minds to suit your own needs? Let’s look at this idea against the backdrop of one of the greatest marketing campaigns of modern times: turning traditional carnivores into vegans...