Communicating with marketing jargonese is the quickest way to lose your colleagues’ dipping attention span, or dissolve your client’s respect in an important pitch. Talking in corporate, clichéd jingles is a lazy route to making your brand (and you) seem unoriginal, unspectacular and untrustworthy (I know you're not). Let's check if you're suffering or delivering this sinful style of language – and help save your soul/business.
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This post shows you how to communicate good and do other stuff real good too... basically how NOT to be a repetitive parrot.
I’ve tried to articulate here the very core of what heapswhitty offers; how I work; with invaluable advice for creative freelancers and the professionals hiring them.